With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day.

Results

· Over 34 million fan visits
· Over 400,000 artist visits
· Over 5 million social shares
· Over 3 billions streams driven