In a year when some used to data to drive us apart, 2018 Wrapped proved its power to bring us together. Spotify’s annual celebration of the year in culture took the form of colorful OOH executions across 12 global markets, a website visited by over 35 million fans and 400,000 artists, and an invitation to fans to share their year in listening on some of the world’s biggest digital billboards.
· Over 35 million fan visits
· Over 400,000 artist visits
· Over 5 million social shares
· Over 3 billions streams driven
· Over 1 million fans opted in to share their top stats on giant billboards